Most of us understand the importance of helping our clients stay accountable. Who do you have to help you stay accountable to your business goals? We create Launch & Biz DIY cohorts, providing you with a group of 3-5 other coaches who are working on similar goals to you at the same time! 

Cohorts: Launch (the first four months of Biz DIY) is always available as a self-paced option. But if you start with a cohort, you’ll go through the process with another group of people working on the same topics as you at the same time as you.

Mastermind groups: To help you brainstorm ideas, support each other, and stay focused on what’s actually important, we lead Mastermind groups made up of coaches working through the same challenges and opportunities in building their business.

Monthly agendas: You’ll receive monthly agendas for your Mastermind group to help you focus on building your minimally viable business and to drive conversations in the most productive way. We’ve all been in that Mastermind group that turns into a fun chat sesh after a few meetings, right?!

This is, without a doubt, the most common question people ask. That’s why we focus so much on this in the resources in the Financial Coaches Community Facebook group, in our weekly podcast, and in Biz DIY. Below are the resources Biz DIY members have to help you get clients. 

Marketing Support

Marketing Ecosystem: A proven marketing ecosystem for finding prospects, guiding them to a sales meeting, and converting them into clients.

Effective Marketing Copy: What to write and where for all the marketing you need at the stage of building to a consistent part-time income.

Your Sales Website: A custom website with your branding using a research-based design focused specifically on getting prospects to sign up for sales meetings 

Social Media Template: A proven template for your social media posts announcing your coaching business, which effectively uses the site algorithms to your advantage.

Website Workshops: Open workshops with our website guru to help you set up your website, make changes, or answer any questions you may have

Sales Training & Templates

Sales Follow-Up: Training, tools, and templates for follow-up communication, pipeline management, CRM, and more.

Sales Training: Turn sales meetings into paying clients with in-depth sales trainings and effective techniques including:

• Turning sales from 'icky' into a helpful service
• Conveying your value
• Effective prospecting
• Conducting a successful sales meeting
• Selling with confidence, not arrogance
• Activity-based selling
• Sales pipeline management
• Handling objectives
• Avoiding objecting to your own pitch
• And more

This is another question that gets coaches and aspiring coaches hung up and slows them down in building a successful coaching program. The truth is, there is no ‘right’ answer to this question – and the standard “options” of building a 3-month or 6-month program are not necessarily the right choices. Your coaching program should be built based on the unique needs of your ideal client. Below are the resources  Biz DIY members have to help them build out their perfect coaching program that will set them apart from other coaches. 

Coaching Meetings Made Easy

Monthly Client Work: Detailed prompts for meeting topics and important current events to help you provide value to clients and have better meetings.

Creating Your Coaching Program

Create Your Unique Program: In-depth step-by-step guidance on building your unique program tailored to your ideal client's needs.

How to Coach Clients

Tools, videos, and support to help you deliver an exceptional client experience that is worthy of referrals including:

• Developing a robust coaching offering
• Establishing the client relationship
• Customizing budgets and net worth statements to client needs
• Financial ratio analysis
• Goal setting exercises
• Developing recommendations
• Presenting your recommendations
• Ensuring client success

Imposter Syndrome is real and it keeps many from becoming financial coaches. And you’re not the only one feeling it (it’s the second most common challenge people have in the group)! Getting the AFC^® or the CFP^® will help, but it’s not the end of the struggle. According to the research, in fact, imposter syndrome often actually grows with more education. Below are the resources FCN  Biz DIY members have to help them battle imposter syndrome. 

Battle Imposter Syndrome

Knowledge Center: You don’t have to know everything, you just need to know where to look it up. The Knowledge Center is a searchable database of videos covering basic to advanced financial planning topics to help you combat imposter syndrome and better serve clients. 

Monthly Client Work: Detailed prompts for meeting topics and important current events so you don’t have to figure it all out yourself and you don’t miss anything important.

Office Hours: Multiple open office hours each month focused on helping you get clients, work with clients, and run your business

Knowledge Center Topics

The Knowledge Center includes dozens of hours of resources broken into short chunks and convenient financial categories. Members can also submit a request for new video topics, no matter how specific or “in the weeds.”

• Budgeting & Cashflow
• Debt Management
• Major Expenses (Housing, Cars, etc.)
• Coaching Process
• Economics & Society
• Employment, Work Benefits, & Entrepreneurship
• Taxes
• Estate Planning
• Retirement & Investment Fundamentals
• Member-requested videos

Despite the “everything is easy and awesome” fairy tale the rest of the internet tells you, running a business is tough – that’s why there’s such a high start-up failure rate. You can do it, but it is tough. The good news is, this is one area where there is a pretty good step-by-step template you can follow – it’s just a lot of steps. Below are the resources Biz DIY members have to help them in setting up and running their business. 

Start & Run a Successful Business

Step-by-Step Directions: Launch is four-month intensive process with weekly action items to give you step-by-step directions on how to successfully set up your business – and what don’t need to work on yet.

Monthly Operations To-Dos: Monthly step-by-step checklists, guides, and worksheets to help you spend less time running your business and more time serving clients (and getting more new clients!).

Masterminds: Monthly Mastermind Meeting Agendas, discussion topics, and a small group of other motivated coaches to provide support & accountability for your success.

Industry-Leading Payment Processor: Access to the financial helpers industry's leading payment processor specifically designed to meet the needs of financial professionals, lower your liability, and keep up with evolving regulations.

Open Office Hours: Office hours devoted to helping you run your business and manage all the back-office work.

Running Your Business How Tos: 

Tools, videos, and support to help you run the business without wasting time including:

• Identifying and researching your ideal client
• Understanding pricing strategies & structures 
• Setting the right price for your services
• Managing financial coaching-specific liability
• Vital Few annual business goal planning
• Differentiating yourself & your coaching
• Meeting business accounting and tax obligations

The riches are in the niches – but how do you choose the right niche? And once you’ve chosen one, then what? This was something Garrett struggled with for a long time. He said, “Honestly, it made so much sense once I personally went through Launch for my own business. I learned choosing an ideal client is not just about describing them. And I learned what to research and how to use that information to build my business around them.” Below are the resources Biz DIY members have to help them get clients. 

Strategic Niches (It’s all about the strategic)

Launch: Three weeks of focus (8 hours of content) on how to choose a strategic niche, what you need to know about them, and how to find the research you’ll need to build and market a coaching program based on their unique needs.

Setting a Compelling Price: Pricing is always a stressful activity. You’ll use your niche research to develop a price that is fair to you and compelling for them to make a purchase.

Niche-Focused Marketing: One of the most powerful things about having and properly researching a niche is you’ll know exactly what to say in your marketing to deeply connect with them.

Unique Coaching Program: Part of Launch is about sketching out the basics of your unique coaching program. After the first four months of Launch, Biz DIY is devoted to developing that program while you are working with paying clients. You’ll learn to take your research on your niche and turn it into a unique program only you can provide.

How To Choose a Niche

Worksheets, checklists and videos on choosing a researching a niche and how to use a niche to create your unique and successful coaching business including:

• The Pocket Marketing Strategy
• How to Identify Your Niche
• Researching Your Niche
• How to Use Research Databases
• Differentiating Yourself
• Strategic Mission & Vision Statement (rather than marketing statements)
• Understanding Pricing
• Determining Your Revenue Model
• Setting Your Compelling Price