#195: All About Lead Magnets

In this podcast episode, Joshua and Amelie discuss lead magnets for financial coaches, focusing on how to create valuable content that attracts your specific niche. They emphasize the importance of understanding your niche, conducting in-depth research, and creating specialized content that appeals to your niche rather than generic material that’s available through a simple internet search. The conversation highlights that successful lead magnets require significant effort to create, and include follow up to provide additional value, helping prospects move through your marketing funnel.

Topics Discussed:

• Definition and purpose of lead magnets in the marketing funnel
• Common but ineffective lead magnet examples (budget worksheets, quizzes)
• How to develop a great lead magnet by researching your niche
• Strategies for sharing lead magnets (conferences, paid advertising)
• The importance of follow-up content after receiving the prospect’s contact information