#208: Effective websites: Part I
In this first episode of a two part series, Joshua Escalante Troesh CFP® and Amelie Riendl AFC® discuss what makes a website convert, starting with defining your site’s primary purpose and truly understanding your niche.
Top takeaways:
- Start by identifying your website’s primary goal, even if it will support many functions
- Don’t copy websites you like, instead focus on what your audience would like
- Focus on your niche for messaging, such as language, depth, and tone
- Navigation should follow how users naturally search, and your website’s purpose
- Analyze real user behavior to refine pages, navigation, and calls to action.
- Lead with what prospects care about most
If you don’t deeply understand your niche, you don’t have one. As Josh puts it, “When you just have a group of people that you haven’t done the research on… you don’t have a niche.”
Watch for the next episode, where we continue our conversation on building effective, high‑converting websites.
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