#209: Effective Websites Part II
In this episode, Joshua Escalante Troesh CFP® and Amelie Riendl AFC® continue their discussion into what makes a website truly effective. The conversation explores how to build trust, structure your site, avoid common design pitfalls, and ensure your website actually supports your business goals.
Top takeaways:
- Build trust on your website through signals, such as credentials, media mentions, and affiliations, rather than volume of content.
- A homepage should clarify your value proposition and guide the next step
- Match your website’s design to your niche’s preferences (e.g., compartmentalized vs. one page, device used for access, scrolling vs. clicking).
- Know when to stop DIY‑ing and get help designing or managing your website
- Don’t overload your website with information, unless your niche wants the detail
- Attract your niche and intentionally filter out people who are not your ideal client
- Focus on a primary purpose for your website (e.g., client vs prospect), rather than trying to appeal to multiple audiences
- Review your site regularly for outdated pricing, processes, or credentials
When your website reflects your purpose, your values, and your niche, it becomes one of the most powerful marketing tools in your business.
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