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#216: How can I use AI to help create marketing materials?

Season #1

Josh and Amelie explore how financial coaches and small‑business owners can use AI as an idea‑generating tool to help with marketing materials without letting it replace human judgment. 

Top takeaways:

  • Start with deep research about your audience. AI works best when fed detailed information about your niche, including their anxieties, hopes, and motivations.
  • AI is best used as an idea generator, not a final creator. 
  • AI can help give ideas during your brainstorming phase when working on creating a new ad. One or more suggestions may spark ideas, though they will likely be different from the actual suggestions from AI.
  • Use AI to build the different assets of the advertisement one part at a time, such as themes, headlines, taglines, imagery, body copy and call to action. 
  • AI generated imagery requires careful review to look for biases and odd patterns.
  • Full ads created by AI tend to be oversaturated with communications. With multiple messages fighting for attention, key messaging gets lost or left out completely.
  • The final polishing of an ad is faster and more effective when done by a human. 
  • Everyone who uses AI should fact check any information received from AI before publishing any content (see ‘Dead Internet Theory). 
  • To help keep alignment with your brand voice, a Brand Bible can help AI stay consistent with your brand voice, values, and style.
  • Ownership of intellectual property related to AI generated content is not defined and will continually change depending on bodies of law and case law. 
  • AI‑generated content is likely not copyrightable.
  • Content created by AI may pull from copyrighted sources. 
  • AI is best used to help provide inspiration for your marketing materials, writing the copy yourself. 


AI can help speed up brainstorming and production, but only when paired with strong marketing fundamentals, careful prompting, and thoughtful human refinement. 

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