#11: What is Marketing vs. Advertising vs. Sales?

Episode 11

What is Marketing vs. Advertising vs. Sales?

01:59 - Marketing Defined

02:45 - The Three Primary Stakeholders of a Business

05:26 - The Four Marketing Tools of Marketing

11:35 - Marketing is a Lot Bigger Than Just Promotion

14:40 - Developing a Strategic Mission and Vision

15:03 - Advertising and Sales

17:31 - Publicity - A Particular Communication to Your Audience

18:23 - Advertising Explained

21:45 - Using Advertising After the Purchase Relationship

23:07 - Sales Promotion

24:47 - The Difference Between Sales and Advertising

27:20 - Identify Your Target Market

34:03 - Marketing a Business Besides Being Engaged on Social Media

Resources mentioned in this episode:

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