Successfully LAUNCH Your Financial Coaching Business

A Financial Coaching Business Incubator for building your successful & sustainable financial coaching side business.

Getting Clients | Working with Clients | Running the Business
LAUNCH Your Coaching Business

Getting Paying Clients

Marketing Ecosystem: A proven marketing ecosystem for finding prospects, guiding them to a sales meeting, and then to becoming clients.
Sales Follow-Up: Training, tools, and templates for follow-up communication, pipeline management, CRM, and more.
Effective Marketing Copy: What to write and where for all of the marketing you need as you build to a consistent part-time income.
Your Sales Website: A custom website with your branding designed to convert prospects into sales meetings.
Sales Training: Turn sales meetings into paying clients with in-depth sales trainings and effective techniques including:
  • Turning sales from 'icky' into a helpful service
  • Conveying your value
  • Effective prospecting
  • Conducting a successful sales meeting
  • Selling with confidence, not arrogance
  • Activity-based selling
  • Sales pipeline management
  • Handling objectives
  • Avoiding objecting to your own pitch
How do I get paying clients? Join FCN Launch

Working with Clients

Create Your Unique Program: In-depth step-by-step guidance on building your unique program tailored to your ideal client's needs.
Financial Coaching Software: A state-of-the-art financial coaching tool designed specifically for professional financial coaches.
Monthly Client Work: Detailed prompts for meeting topics and important current events to help you provide value to clients and have better meetings.
Knowledge Center: An ever-growing searchable database of videos covering basic to advanced financial planning topics to help you combat imposter syndrome and better serve clients.
Guide Clients to Success: Tools, videos, and support to help you deliver an exceptional client experience that is worthy of referrals including:
  • Developing a robust coaching offering
  • Establishing the client relationship
  • Customizing budgets and net worth statements to client needs
  • Financial ratio analysis
  • Goal setting exercises
  • Developing recommendations
  • Presenting your recommendations
  • Ensuring client success
What should my coaching program be? Join FCN Launch

Running Your Business

Monthly Operations To-Dos: Monthly step-by-step checklists, guides, and worksheets to help you spend less time running your business and more time serving clients (and getting more).
Masterminds: Monthly Mastermind Meeting Agendas, discussion topics, and a small group of other motivated coaches to provide support & accountability for your success.
Industry-Leading Payment Processor: Access to the financial helpers industry's leading payment processor specifically designed to meet the needs of financial coaches, to lower your liability, and to keep up with evolving regulations.
Working On Your Business: Tools, videos, and support to help you run the business without wasting time including:
  • Identifying and researching your ideal client
  • Understanding pricing strategies & structures 
  • Setting the right price for your services
  • Managing financial coaching-specific liability
  • Vital Few annual business goal planning
  • Differentiating yourself & your coaching
  •  Meeting business accounting and tax obligations 
How do I set up and run a coaching business? Join FCN Launch

Alta's experience with Launch

See what Launch is like from the experience of someone who's actually a Launch member.

Join Launch

What You Need to Know

Videos and resources explaining step-by-step guides on the key actions to take to launch and build a successful business.

What You Need To Do

Monthly "Home(office)work", checklists, Mastermind agendas, worksheets, and other resources to keep you on track to building your coaching business.

Sales Website

Your custom website strategically designed to convert prospects to sales meetings. Your branding and your own custom URL.

Get Started!

Knowledge Center

Searchable resources on advanced financial planning topics to battle imposter syndrome and help your clients. (Learn More)

Payment Processor

A compliant payment processor designed for financial professionals. Automatically get paid for one-time or recurring invoices with a single client approval.

Community & Mastermind

Support and accountability from other coaches working on the exact thing you are in launching their business.

Guided Practice

Open office hours with Garrett and Josh and videos of Josh guiding Garrett through the same journey for Garrett's own coaching business, Be Awesome/Not Broke.


Successfully launch your coaching business and begin guiding people to financial freedom.
Make your passion your profession!

Register to get access to Launch and begin your journey toward building a full-time coaching business!
(Cancel Anytime)



  • A proven step-by-step process for successfully Launching and growing a coaching business and gaining clients
  • Ongoing support and resources to get you to¬†a part-time income with your coaching business.
  • The FCN Tech stack (free) including:
    A custom website strategically and scientifically designed specifically to convert prospects to sales meetings.
    A payment processor specifically designed for financial professionals with killer features.
  • Regular open office hours with¬†Josh, Amelie, & Emily¬†and consulting videos to see others guided through the process.
  • Access to a Knowledge Center of advanced Personal Finance topics to better serve clients and fight imposter syndrome.

Phase 1

Start with a sprint: A 16-week intensive launch program designed to give you everything you need to successfully launch your coaching business. We call it the minimally viable business, but it's much more than the name implies. In just Phase 1 you'll accomplish:

  • Month 1 -¬†You'll create¬†a complete strategic plan for your business including:
    • Developing purpose and goals that actually drive strategic decisions
    • Determining and researching a strategic niche that can drive business decisions
    • Writing your strategic value proposition¬†and your sales pitch
  • Month 2 -¬†You'll develop¬†compelling pricing and a unique coaching service specifically tailored to the needs of your strategic niche.
  • Month 3 - All about gaining clients including creating your sales conversion website, converting prospects to clients, and overcoming barriers in¬†sales meetings.
  • Month 4 -¬†You'll get a step-by-step plan for a successful¬†launch including a proven 2-week launch marketing plan, setting up and legitimizing¬†your business, and the activities to do to make sales happen.

Phase 2

Months 5-12: Devoted to helping you gain clients and better serving the clients you're brining in. You'll dive deeper in your financial coaching process, making it a unique experience designed specifically for the needs of your ideal client. 

Phase 3

Ongoing Support: Further develop your minimally viable business with deeper dives into marketing, sales, operations, and more. Providing ongoing resources and assistance to help you continue to grow toward $10,000 in annual sales and beyond. Phase 3 ends when you have the coaching revenue to invest in FCN Grow and build toward a full-time income from coaching.


Sign up for LAUNCH


Josh Escalante Troesh


Josh has over two-decades experience guiding entrepreneurs as a business consultant, Tenured Professor of Entrepreneurship and Personal Finance, and fiduciary financial advisor for business owners.

  • Former C-Level Vice President of Marketing & Business Development for a credit union
    • (Achieved top 0.5% of all CUs nationally for membership and loan growth)
  • Helped over a thousand entrepreneurs build and grow their businesses.
    • And has owned numerous businesses himself
  • Quoted in Forbes, Consumer Reports, CNBC, and US News & World Report
  • #1 ranked financial advisor nationally on Investopedia Advisor Insights.* 
  • Runs a financial planning nonprofit that provides resources to a quarter million people each year.

Garrett Philbin


Garrett built a successful financial coaching business, growing it to $80k+ revenue in the first four years, and is the founder of a community of thousands of aspiring and current financial coaches.

He regularly coaches financial coaches on starting their businesses, defining their coaching process, and showing up authentically in their work.

  • Wrote the authoritative guide to Financial Coaching for (#1 financial & investment industry blog).
  • Regularly quoted by media on the subject of financial coaching and the financial coaching industry.





* Investopedia ranking based upon helpfulness of advisor answers as voted by the Investopedia audience. Investment returns and other factors were not considered.

Join Launch and Learn (some of) Their Secrets!

Your Questions, Our Answers

(FAQ is so 90s)

How do I Enroll in Launch? +


Experience a SAMPLE

We've created a free mini-course so you can get a sense of what's included in Launch. 
The mini-course includes a behind-the-scenes demo, 4 introductory sessions, and interviews with real coaches' about their launch experience.

You'll  get a sneak peek at FCN's other products too!


FCN Free Preview