#19: What is a Marketing Funnel and How Do I Create One?

Episode 19 : What is a Marketing Funnel and How Do I Create One?

00:46 - Everyone Wants to Know What Funnels are

01:39 - Marketing Funnels That Work…Don’t Work

02:24 - Marketing Funnel = Advertising Campaign

05:26 - Aligning Your Marketing Campaigns with Your Client’s Journey

07:09 - Having Success with a Marketing Ecosystem

08:12 - The Ecosystem and the Funnel Defined

09:33 - The Overview of a Marketing Funnel

11:24 - Understanding the Different Stages of Becoming a Financial Coach

16:28 - The Importance of Building Relationships With Your Clients

17:26 - Making Your Advertising Campaigns More Effective and Better Over Time

18:28 - Figuring Out What Marketing Funnel Works

22:27 - Consider Your End Goals When Choosing a Marketing Funnel

28:13 - Rehashing Why There Are No One-Size-Fits-All Marketing Funnels

Resources mentioned in this episode:

  1. Knowledge Center in Launch: http://financialcoachesnetwork.com/knowledge-center
  2. AFC: https://www.afcpe.org/certification/accredited-financial-counselor/

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: