#48: Group Programs: How do you fill them?
#48: Group Programs: How do you fill them?
Join Josh and guest cohost Emily as they continue a three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!
Top takeaways:
- The timing on getting group coaching clients is much more specific than individual clients–you don’t have the luxury of allowing people to work through the funnel at their own pace.
- Have a limited number of spots–one group, only a few times a year, only 6 (for example) spots available. Then, if the spots all fill, you can build a waitlist.
- You need to consider whether your group coaching program is the end goal of the funnel or if it’s a prospecting step for your individual coaching program OR if individual coaching leads to ongoing group support.
- Similarities to filling an individual program: Primary questions: What are the problems my niche is facing, and how am I going to solve them?
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