#50: Refining Your Value Proposition

Season #1

Episode 50: Refining Your Value Proposition

Join Josh and Garrett as they help Elana, an FCN Launch member, work through her value proposition!

Top takeaways:

  1. Human attention spans aren’t very long, so your value proposition needs to be concise!
  2. A concise value proposition tells someone what you do and also takes you out of it so they can think about how they relate to it.
  3. The words “financial coach” don’t mean anything (or at least anything consistent!) to 99.9% of people out there!
  4. Consider whether your answer/words will encourage the conversation or make the other person feel judged. Your words should reflect what your ideal client thinks.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: