#66: How do client testimonials fit into marketing?

Episode 66: How do client testimonials fit into marketing?

Join Josh and Garrett for part 1 of a conversation about client testimonials and how/whether they fit into marketing!

Top takeaways:

1. Whether to use testimonials depends on your niche.
2. If your target clients rely on gut instinct, testimonials could be very influential. For people who are very analytical and are generally skeptical, testimonials are going to be less persuasive.
3. Case studies (this is what this person did and this is how) could be an interesting alternative to testimonials.

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