#67: Client Testimonials Best Practices

Season #1

Episode 67: Client Testimonials Best Practices

Join Josh and Garrett for part 2 of a conversation about client testimonials and specifics around what to include, how to format them, and more details!

Top takeaways:

  1. Information-centric testimonials are best in written format; emotion-centric testimonials are best in video format.
  2. When a video is too polished, it can make the testimonial lose credibility.
  3. People will read/listen to/watch the first 5 words of anything, and then decide if they care (and continue for 50 words) or don’t (in which care they’ll stop).
  4. You want your testimonial to be STARs: Situation Task Action Result.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: