#67: Client Testimonials Best Practices
Episode 67: Client Testimonials Best Practices
Join Josh and Garrett for part 2 of a conversation about client testimonials and specifics around what to include, how to format them, and more details!
Top takeaways:
- Information-centric testimonials are best in written format; emotion-centric testimonials are best in video format.
- When a video is too polished, it can make the testimonial lose credibility.
- People will read/listen to/watch the first 5 words of anything, and then decide if they care (and continue for 50 words) or don’t (in which care they’ll stop).
- You want your testimonial to be STARs: Situation Task Action Result.
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