#96: How to develop an elevator pitch
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Top takeaways:
- No one likes to be pitched to.
- Having a very specific niche will let you practice having positive conversations without the pressure of “I’M GOING TO SELL YOU!”
- You want potential clients to recognize that you could help them without you needing to tell them that.
- Shorter is always better than longer.
- People latch onto pain points.
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