#114: Paid vs Free Promotion Opportunities
Join Josh and Emily as they discuss pros and cons of paid and free promotion opportunities. Which is better? What should you think about?
Top takeaways:
- You have much less control over free marketing options.
- Make sure you have an infrastructure to handle business opportunities.
- Attending free events in an unofficial capacity rarely leads to genuinely organic conversations.
- Attending events as a sponsor or with a booth can be a GREAT conversation starter.
- It’s often more expensive to go with free options because you’ll pay so much to get it set up.
- Paid options allow much more specific targeting.
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