#131: Marketing: quantity vs. quality

Josh and Amelie discuss marketing strategies, specifically *quantity* versus *quality* and which strategy is best in what situation!

Top things to think about

• There’s no one right answer.
• Is your ideal client looking for really in-depth, quality research or lighter, more accessible pieces?
• Are you trying to build trust (exposure/quantity) or expertise (quality)?
• Repurposing content is not a terrible idea, BUT you need to make sure the path is linear–don’t point people from your newsletter to your Facebook page that then send people to subscribe to your newsletter.
• Put content out half as often as you think you can at the beginning.
• When thinking about that linear experience, quantity is more important in the early part and quality is more important later.

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