#131: Marketing: quantity vs. quality

Season #1

Josh and Amelie discuss marketing strategies, specifically *quantity* versus *quality* and which strategy is best in what situation!

Top things to think about

  • There’s no one right answer.
  • Is your ideal client looking for really in-depth, quality research or lighter, more accessible pieces?
  • Are you trying to build trust (exposure/quantity) or expertise (quality)?
  • Repurposing content is not a terrible idea, BUT you need to make sure the path is linear–don’t point people from your newsletter to your Facebook page that then send people to subscribe to your newsletter.
  • Put content out half as often as you think you can at the beginning.
  • When thinking about that linear experience, quantity is more important in the early part and quality is more important later.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: