#132: Does cold messaging work?
Josh and Emily discuss cold messaging! Does it work? Is it terrible? Is it annoyingly aggressive? Is Emily actually as biased against cold messaging as she thinks she is?!
Top things to think about
- Cold messages that immediately show a benefit that’s specific and personal are effective.
- Avoid selling in your first message or two.
- Generic messages are rarely effective; the more specific the message is to a specific group of people, the more likely it is that you’ll get results.
- Think about how engaged someone is–did they spend less than a second hitting a Like button or did they spend the time to react differently/comment/actually engage?
- Invite them one step ahead (don’t send the call link right off the bat–give them time to open the door).
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