#138: Getting quoted: is it worth paying to get featured in an article?

Josh and Emily have a conversation with guest, Launch member Vanessa Dean, about whether it’s worth paying to be quoted in a news article.

Top things to think about

1. As advertising dollars have been disappearing, news organizations are trying new ways to increase revenue.
2. One way news organizations are trying to increase their revenue is by pure increase in content.
3. There is an infinitesimally small chance that you’ll get clients from a news article.
4. However, being quoted in notable sources can add social proof (but it’s more valuable if you have more than a single place).
5. Consider reaching out directly to local reporters who focus on personal finance.

Other resources mentioned in the episode:

• HARO (Help A Reporter Out) now known as Connectively

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