#147: Email marketing - Is buying email lists worth it?

Josh and Emily discuss email marketing! In this first episode of the mini-series on email marketing, they discuss whether buying email lists is worth it!

Takeaways:

1. Email is a very bad way to nurture a cold relationship.
2. Buying an email list and sending cold emails is an easy way to violate the CAN-SPAM Act of 2003.
3. Buying an email list from an event is an easier “in” because of the commonality…but the attendees will probably be getting a million emails from other vendors as well.
4. You could consider delaying your email so you’ll stand out, but if you wait, the content may not be relevant anymore.
5. If you meet someone live at an event and want to send them something, have a template set up to be able to quickly send them that thing live, from the booth, in the moment.
6. If other financial coaches think it’s cool…your niche probably won’t agree.
7. If you buy a list, do a one-time mailing and have them opt-in to your regular email list.

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