#148: Email marketing - How to build and maintain an email list

Season #1

Josh and Emily continue discussing email marketing! In this second episode of the mini-series on email marketing, they discuss building and maintaining an email list. 

Takeaways:

  1. People need to know you before they want to get emails from you.
  2. You need to give email subscribers something of value.
  3. Don’t advertise your business, advertise your free thing of value.
  4. Keep your email list small–get rid of people who aren’t opening your emails.
  5. Welcome emails are great, whether a single email or a short series.
  6. Make sure you focus on consistent quality as much as or more than consistent quantity.

Resources

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: