#149: Email marketing - How to get email subscribers onto a sales call
Josh and Emily continue discussing email marketing! In this third episode, they discuss how to turn email subscribers into prospects. It’s all well and good to have people receiving your emails…but then what?
Takeaways:
- Connect your content to an incredibly specific group of people.
- You have to give people a reason to hop on a sales call–beyond “Oh, I can help you!”
- Don’t explicitly ask people to schedule a sales call in every email–but have an understated link somewhere accessible.
- Advanced strategy: Don’t have an email list, have segmented lists.
- Advanced strategy: Share social proof.
- Advanced strategy: Track interesting statistics and research and share that with your audience.
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