#159: From the Vault - Marketing beyond social media
It’s another holiday week, so we’re back with another episode from the Vault! If you’re not a social media fan…what other options are there?! Josh gives a 45-minute overview of his 56-hour college course!
Top takeaways:
- Options: Social media, print, TV/youtube, radio/podcasts/direct mail (targeted mail)
- Social media is good at connecting the product with people’s interests. Television is great at conveying emotion but horrible at conveying information. Print is great at conveying information, and not great at conveying emotion.
- Just because social media is “free” doesn’t mean it’s the best option–your time is valuable!!!!
- Think about what mediums exist that your target audience engages with.
Resources mentioned in this episode:
https://www.dataaxleusa.com/lp/business-list/
https://www.bni.com/
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