#174: Should I offer discounts?

Josh and Emily discuss discounts. What happens when you offer discounts, when to offer discounts, alternatives to discounts…and so much more!

Top takeaways:

• Offering a discount can lead to a lot of different places, both positive or negative.
• If you want to offer pro bono services, have a policy in place about what criteria might need to be met; do not decide on the spot.
• Lowering your pricing or offering discounts will not increase the number of people who see your business.

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