#180: Building an authentic brand

Josh and Emily discuss the idea of an authentic brand, how to build one, and some common misconceptions!

Top takeaways:

• Don't shy away from sharing potentially controversial opinions.
• You have to be clear on yourself before you can have an authentic brand.
• The overlap between your personality/interests and your niche is the low-hanging fruit for content.
• Think about your non-money-related core stories.

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