#145: How to write pitches for reporters
Josh is back with Emily to follow up on the conversation with Vanessa from a while ago about whether it’s worth paying to get featured in an article. In this episode, they discuss HOW to write a pitch! What can you do to increase the chances of your quote getting featured?
Takeaways:
- The most important thing to keep in mind is that a reporter is NOT an advertising agency–avoid any inkling of self-promotion.
- Make sure your writing style matches the style of the publication.
- The first 10 things that come to mind as answers to the prompt from the reporter are worthless (because everyone else will think of the same things).
- Be careful of unsubstantiated opinions.
- Have original, meaningful perspectives.
- Be concise.
- Don’t use language like “I” or “me” or “my company.”
- Good media training is often very expensive.
- Consider taking a good college course through an extension program or community college–check the credentials of the professor.
Other resources mentioned in the episode:
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