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#29: Paid Search Advertising

Season #1

Episode 29: Paid Search Advertising

Today, join Josh and Garrett as they discuss what Paid Search Advertising is and when it’s relevant to financial coaches!

3 (+2!) key takeaways:

  1. The benefit of paid search is that IF (big if) you do it right, it gets you in front of people who are actively looking for a solution to a problem that you solve through your coaching.
  2. Paid search gives you keyword targeting abilities AND audience targeting capabilities.
  3. Three things that impact where your ad is placed: price (how much are you paying), competition (how many others and how much are they paying), “quality score” (does this ad actually answer the person’s question that they were searching for? Is there value on the page? How trustworthy is the website?)
  4. Use key phrases, NOT key words.
  5. The fewer people who see your ad, the better, because that means you’ve targeted it exactly to those people who are actually potential prospects, not those who will never be prospects.

Resources mentioned in this episode:

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey: